Fortnitemares Campaign
Client
Fortnite
Year
2023
We collaborated with Epic Games and LAPA Studio for a unique Halloween campaign. Our team took charge of the creative direction and executed the entire campaign across 13 languages for the #MYFORTNITEMARES Papercraft Cosplay event.
● The Overview
Services
Branding
Product design
product management
FortniteMare Lockdown Campaign Case Study
FortniteMare is an annual Halloween-themed event in Fortnite, bringing spooky content, limited-time challenges, and immersive storytelling to players every October. The FortniteMare Lockdown campaign was a special edition launched during a global lockdown, aiming to keep players engaged with exclusive in-game events, unique character skins, and an interactive experience that combined horror elements with Fortnite’s signature battle royale gameplay.
As part of this campaign, I worked on the UX/UI design for key pages that enhanced player engagement and streamlined their interaction with the event’s content across both mobile and desktop platforms.
● The Approach
FortniteMare Lockdown Campaign Case Study
User-Centric Navigation: Ensured clear information hierarchy and easy-to-access event details.
Immersive Visuals: Integrated Fortnite’s signature bold graphics with eerie Halloween aesthetics to match the theme.
Interactive Animations: Used micro-interactions and dynamic elements to enhance user engagement.
Mobile & Desktop Optimization: Designed adaptive layouts for smooth functionality across all devices.
● The Delivery
FortniteMare Lockdown Campaign Case Study
Research & Wireframing: Created wireframes based on Fortnite’s existing UI patterns while incorporating new interactive elements.
High-Fidelity Designs: Developed polished UI components using Fortnite’s brand guidelines.
Prototyping & Testing: Ensured intuitive usability through clickable prototypes and A/B testing.
Final Implementation: Delivered assets optimized for mobile and desktop, ensuring a seamless player experience.
● The Launch
FortniteMare Lockdown Campaign Case Study
In-Game Announcements: Integrated promotional banners and alerts to direct players to event pages.
Social Media Engagement: Leveraged Fortnite’s massive player base with teaser videos and interactive posts.
Community-Driven Content: Encouraged user-generated content through Halloween-themed challenges and rewards.
The campaign successfully engaged millions of players worldwide, driving high participation in event challenges and boosting in-game purchases of exclusive skins and items. The UX/UI enhancements played a key role in ensuring smooth interaction and maximizing player retention throughout the event.
