ar printer
Client
PrinterAr
Year
2024
The AR Printer App is a digital platform designed in response to the pandemic, which caused widespread cancellations of exhibitions and limited artists' opportunities to showcase and sell their work.
● The Overview
Services
Branding
Product Design
AR Design
Site Management
SEO
The app targets two main user groups:
Artists looking to profit from their artworks in the absence of physical galleries and events.
Buyers interested in renting artwork tailored to their personal spaces and aesthetics.
Our design challenge was to develop an efficient system that allows users to:
Discover a range of curated artworks and artists
Check real-time availability of works
Submit style-based quotations and receive expert consultation
Use AR to preview art pieces in their intended environments
The AR Printer App acts as a digital marketplace and visualization tool, combining commerce and immersive technology to facilitate art rental and curation.
● The Approach
The design and development process included:
User Personas & Journey Mapping: Clarifying needs and behaviors of artists and buyers
Wireframing the Experience: Creating intuitive paths for artwork discovery, consultation, and rental
AR Integration: Building and testing a functional AR experience using Unity 3D and Maya, allowing users to place artworks in real-world settings via their phone cameras
Development Tools: 3D models were textured in Substance Painter and exported as .fbx files into Unity. The app was then built and tested on iOS.
● The Delivery
Wireframes & Prototypes: Interactive prototypes that guided user testing and visual planning
AR Experience Design: Fully functional AR integration using Unity and C#
User Interface: A clean and modern design language that supports ease of navigation and visual clarity for artwork
Quoting & Consultation Feature: A submission system for style-based artwork requests with follow-up consultation
● The Launch
Positive Feedback on AR Utility: Testers appreciated the ability to visualize art in their physical spaces
Artist Onboarding Process: A streamlined flow for artists to upload, manage, and monetize their works
Market Potential: Insights into how transaction models could evolve, including tiered fees for rentals
This project underscored the power of combining immersive tech with thoughtful design. If given more time, I would iterate on the business model, focusing on data collection to improve personalization and optimize pricing strategies for both artists and buyers.
